The Mattery is a boutique GTM and positioning consultancy based in Zürich, founded by Vanessa Mohrig in 2020.

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I work with founders and growth-focused businesses to find clarity in what they offer, who they serve, and how they grow - without wasting time, budget, and energy on the wrong priorities.

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My background spans brand building, go-to-market strategy, community-led growth, and entrepreneurship. Over the past six years, I've built brands, communities, and ventures from the ground up, connecting strategy, positioning, content, and audience growth into systems that actually work.

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Much of my work sits at the intersection of GTM strategy, positioning, personal branding, and community building. For most founders, these aren't separate disciplines: they're different parts of the same growth engine.

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I've built communities from scratch, including Makou, a female founders community in Zürich, and Die Werkstatt, an art and event community. These experiences taught me what it takes to create something people don't just follow, but actively show up for.